the Art of Zen

Inbound Linking – How to Get Non-Reciprocal Inbound Links
While the search engines are re-indexing your site, you need to start getting inbound links. While reciprocal links work in the beginning of your journey to the front page, the way to get high rankings and maintain that ranking (along with relevant content of course) is […]

Submit, Submit and Submit Some More
Once you have your search terms on your site and have it uploaded to your server, you need to submit (or resubmit) them to the search engines and directories. Your best option is to do a little more research and find directories that cater to your specific industry. While you […]

What Do You Do with Your New Found Search Terms
Once you have your terms and you know they are terms that are being searched, then the next step is incorporating them into your site. I know what you’re thinking… Let’s just sprinkle them around the content, add some of them at the bottom of the […]

Your Competition and You – Where’s the Gold?
So you have your search terms and are ready to dump them into your site and let the search engines find you, see how great your search terms are, and list you at the top of your favorite results pages. Unfortunately it doesn’t work that way. First you […]

Keyword Searching
One of the most important things to know about optimizing your site for the search engines is how your market searches for you. Now unless your company name is the same as the product or service you sell, people most likely won’t search for your company by name; unless there is some point of […]